Winning Her Business

Name: Winning Her Business
Brand: Bridget Brennan
SKU: 9781400212934
Price: 14.00 CHF
Availability: InStock

Bridget Brennan

SKU: 9781400212934

Paperback

Price

~~CHF 15.00~~

Save 7%

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Publisher: Thomas Nelson

Release Date: 21 March 2019

Free UK Delivery over £15

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How To Transform The Customer Experience For The World's Most Powerful Consumers

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the worlds growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No. In Winning Her Business, Bridget Brennan, advisor to some of the worlds biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of womens economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in todays Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business. Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.

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