What's Your Point?

Bruce M. McKinnon


Barcode: 9781912863235

Release date: 04/10/2019

This product is currently out of stock, but you can still place your order

Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in peopleÕs minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isnÕt. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brandÕs logo, website, social media, brochures and sales pitches find their target.


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